More Or Less Words

One of the greatest debates about copy is… do more or less words produce a better result?

When it comes to selling real products / services, the answer is actually pretty simple when ask yourself this question…

“When was the last time you wanted to know LESS about a product before you bought it?”

Think about it – you have a problem, and you need a widget to fix it. 

If the problem is bad enough, you will be online search for the solution. If it’s just an annoying problem, you might be enticed to respond to an ad you see.

Either way, when you finally find the widget – you have to be convinced it will solve the problem you have.

I doubt you’ve ever thought – I’m not sure if this is going to solve the problem – but there is one picture and a one line and a short 10 word description, I will buy it anyway.

Well, you might… but the majority of people need to be convinced beyond any doubt that parting with their hard earned cash for this widget is going to solve their problem.

If they’re not convinced – they’re not buying. Simple.

So – when it comes to copy, it’s as long as it needs to be.